Internet
Through countless websites, there are ways in order for press release submissions to be free for the writer. There are of course, very few sites in which you do not have to pay. Many not-for-profit companies and sites will distribute your article for free once it is submitted to their website. The most effective way of press release submission is to attach it to your own website, blog, or social networking platform. This will attain a higher visibility for your business interests.
There are many websites online that offer press release services, but most of these charge a great deal of money. Yes, they do offer a higher visibility rate, but not all businesses can afford to pay the exorbitant fees of these service providers. The most cost effective way of press release submission is through individual sites or through direct e-mail campaigns. They go directly to the consumers that you are targeting.
Local News Outlets
Journalists sometimes scour through press release submissions in order to find an interesting story. If the press release is written correctly with adequate information, they can be picked up by major news outlets. In small communities, businesses can submit their press releases to a local paper.
At this level of the process of press release submission, they are more likely to gain a higher level of readership if chosen. Local news outlets are the most effective for small businesses that rely on community support and are not necessarily looking to expand greatly.
Pitfalls of Free Press Release Submission
Free press release submissions do not always gain the visibility they deserve. Priority is often given to those businesses that shell out the most money. Exposure is a very large part of being able to gain a higher level of business, and local newspapers cannot always do a business justice.
Of course, those businesses that cannot afford to pay for press release submission service providers are those that cannot, as of yet, expand beyond their means. Most sites that will allow for the distribution of press releases ask that you register with their website which is not something that all businesses would like to do as it often leads to an inundation of spam e-mail.
Free press release submission is something that is attainable to all business types, but it is more apt to be used by those that are not searching for a high visibility. Those that have plans to expand are more likely to pay for services that allow for their press release submissions to be distributed to a high volume of readers. There is still hope out there for the small business though who just wants to be known.
And now that you have some idea, I’d like to give you more insights into how to properly execute a press release submission to ensure that your release will be able to get the word about your business out to your target market. Simply get FREE access to Kate Engler’s Free Publicity Secrets by clicking or visiting: http://www.thepublicityprincess.com.
