Twelve Tips on Press Release Writing

Press release writing is essential to getting information about your business out to clients and potential clients. These press releases are positive advertisements for your products or to announce important changes in your business or business team. Length, wording and candor should be taken into account in press release writing in order to ensure effectiveness.

1. Headlines should be simple and explanatory. They should catch the reader’s eyes and lure them into reading more.
2. Subheadings are supplementary to the heading and they explain the headline further.
3. The first sentence is the most important when press release writing. This is going to introduce the reader to your subject and either make them interested, or make them not care what has to be said.
4. Is the information important that you are trying to convey to your clients? Is it something that everyone needs to know, or is it trivial? The most effective press releases give a piece of important information, or allows for a great offer to be projected.
5. Use simple language when press release writing. If you try to write over the heads of your clientele, you risk alienation. Avoiding fancy phrases and keeping a simple and conversational tone is much more effective.
6. Avoid clichéd phrases when press release writing. A great deal of credibility is lost when original thoughts are not conveyed.
7. Contact information is very important to include when press release writing as it allows for the clientele to know that you are there to answer any questions that arise, especially if there are concerns with regards to the changing of an executive team member.
8. Who, what, when, where, why and how are the most important questions to address right in the beginning of your press release. When press release writing, it is not important to leave the reader in suspense or to allow them to be surprised. Get the information out effectively.
9. Keep the length of the release short and to the point. Most readers do not want to read through pages of information. If you give the main points, the clientele can decide whether or not they want to know more and utilize the contact information.
10. Always deal with the facts when press release writing. If you include details that are not pertinent to the subject at hand, then the importance of the press release is compromised. State the specific event, product, or change and explain succinctly how it affects the company.
11. Include company information in case a major media outlet chooses to publish your press release.
12. End with ### as it is a standard in press release writing. Contact information is placed underneath this industry standard.

Press release writing can be done by any member of a business that understands the importance of clear and concise information. Originality and the conveyance of information are paramount when press release writing because it shows your clientele that your business cares about how they are perceived.

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