How to Do Publicity Successfully

In doing publicity successfully, it is widely known that you need to take the target audience into account first and foremost. How are you going to reach them? How are you going to entice them to patronize your product or service? But aside from this, there are many do’s and don’ts in how to do publicity for your business, more of them are mentioned below.

What to Do

• Contact the media with enough time so that they can respond to your event. If you are running an event, opening a location, or having a special promotion, call far ahead of time to ensure that they have the resources needed in order to cover your event. The media is the greatest source of doing publicity successfully because it reaches a wide audience.
• Use technology to the best of your advantage. Have customers sign up for email lists for special offers. Start a blog or website for your business and always use social networking sights to get your name out there. It is important to utilize technology when devising your publicity plan because it also reaches a wide audience.
• Publicity stunts are an important part of bringing in new and curious customers to your business. If you don’t know how to do publicity stunts, then think of magicians who concoct huge stunts and schemes to bring people to see them. Well, businesses can do this as well with contests and special guest appearances. Food establishments can try to break records for largest food item, for example. These gimmicks will draw potential customers into a business.
• Publicists are a great resource when figuring out how to do publicity successfully. Their job is to market and sell your brand. Businesses and people use publicist in order to gain the correct exposure that they need in order to gain more revenue. A publicist can organize marketing events and can offer connections that many people do not have in the media or in other areas of the industry.

What Not to Do

• Don’t send out too many offers through mail or overexpose your business in the media. One of the greatest pitfalls in doing successful publicity is not realizing when your business is overexposed. In some cases, people get tired of hearing a company’s names and offers and don’t want to bother with them. In other cases, some people believe that if they are flooded with offers and coupons, that a business might actually be failing, and people might stop patronizing their products or services because of this.
• Don’t respond to every negative comment because contention from the business owner is rarely impartial. So, how will you contend with negative publicity then? Continue building up the positive image of your business by putting out positive press releases and highlighting positive customer reinforcement. You will never please every person in the world, so focus on your loyal clientele.

When learning how to do publicity successfully, realize that they are many different routes in which to take. Using technology, the community, and the media can be your best bets for success and always remember to focus on what’s worthwhile and positive.

And, if you want to learn more about how to do publicity right, and maximize its benefits for your business, just get FREE access to Kate Engler’s Free Publicity Secrets. You can get instant access to these secrets by clicking or visiting: http://www.thepublicityprincess.com.