How Press Release Marketing Works for Your Company

Can your company benefit from press release marketing? If your company has done anything of notable quality that you want to get out into the public, and you want to improve company image in the community or at large, then press releases are the way to go.  There are a few ways that you can make press release marketing work to your company’s advantage. It is also important to understand the most proper time to create a press release.

Free Publicity

Using press release marketing will not cost your company a dime because of the technology available to all businesses today. Press releases no longer have to be printed and sent out to clients and potential clients in order to garner business. Client’s today can carry the internet with them everywhere on smart phones, so press releases can be viewed anywhere.

Increases Positive Visibility on the Internet

In a great deal of cases, negative feedback seems to be thrust onto the top of the list when searching for products and services on many of the well known internet search engines. Perhaps these reviews are some of the very few disgruntled customers who know how to make their presence known. Through the implementation of press release marketing, you can highlight your company’s achievements by routinely creating positive press releases. The more positive news that your company puts out, the less credible the naysayers will seem, and be seen.

Positive Branding

The more that a consumer sees your company’s name, the more they will think about your company’s product or the service that you provide. Having a constant stream of press releases keeps your company at the front of the pack, and allows for new customers to hear about you and consequently recognize and associate your company name with that product or service.

Greater Degree of Credibility

Once again, through the use of press release marketing, your visibility on the internet will give you a higher degree of credibility in the business world. Visibility will allow you to become an expert in your industry which will allow for customers to believe that your products or services are the way to go.

Appropriate Timing of the Press Release

Press release marketing is a useful tool, but it not recommend for every announcement. There are many instances where the use of a press release is appropriate.

• New product release
• Sale or clearance event
• New service added
• Expansion of the executive team
• Expansion of business

Do not use a press release to expose the inner workings of the company that should not be made public, or obscure business details irrelevant to the public.

Press release marketing is the best way to increase visibility in order to bring more customers, and keep loyal customers, to your business. The technological route is the best way to make announcements for your business and can positively affect your reputation. Press releases are your company’s best bet of cost effective marketing.

And now that you understand, I’d like to teach you more press release marketing approaches that will surely get you the free publicity that your business needs. Simply get FREE access to Kate Engler’s Free Publicity Secrets by clicking or visiting: http://www.thepublicityprincess.com.