Take Advantage of Local Media
Most local media resources can be a large help in small business publicity. At no cost, most local newspapers and television stations would be willing to help out a small business because it promotes community relations. It’s not uncommon for a press release written by the owner of the small business to be sent to a local paper. The small business is the heart of every town, and most communities recognize this concept.
Utilize Technology
In the age of technology, free small business publicity is completely possible. Social networking sites and online publications are important factors in getting the name of the business out there. These forums provide an arena for the owners, employees, and customers to interact on the same level. Blogs and websites, for nominal fees, can allow for online menus. Contact information, biographical information and special offers can be displayed for customers to find. The internet is more accessible now for discounts and coupons than even paper clippings as most potential customers are internet savvy.
Get Involved in the Community
The best small business publicity has to come from community involvement. If your business supports the community, then the community will support your business. Sponsor baseball teams or high school events for very small fees. Your business name will be out there for all to see as sponsors end up on t-shirts and scoreboards and even in advertisements in yearbooks.
For food establishments, supplying good quality food for discounted fees will bring in more customers because of this community involvement. Volunteer your time or place of business for a community event if you have space available. Most importantly, never underestimate the power of word of mouth when it comes to small business publicity.
Make a Unique Name for Your Business
When it comes to small business publicity, having a unique image or style can be helpful. For example, if you have a small record store, you can host an annual “Dance-A-Thon” with a prize for the winning participant. When people come to sign up, they will have to come into your store and will browse. Many of these people will become customers because of the repetition of the event.
If you are a business that gives discounts for veterans, many will flock to your store because of the support that you are giving to the troops. Small business publicity can come from anything that sets you apart. If you are running a small business, you don’t want to just be another one in the crowd.
Small business publicity is perhaps one of the most important factors in the amount of success that a business attains. It is very possible to get a business’s name out there for free or for very nominal fees. It is always important to utilize community and technology to be successful.
And so, if you want to learn more about small business publicity secrets that gives you media exposure without spending a single dollar, take this chance to get FREE access to Kate Engler’s Free Publicity Secrets. You can get instant access to these secrets by clicking or visiting: http://www.thepublicityprincess.com.
