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Tuesday, February 15, 2011

When Hiring a Publicist Is a Must

If you are going to be in the public eye, you need to know the right time to hire a publicist so that your affairs are handled correctly; especially when you are too busy to promote your own work. You need someone to keep you on track and it should be done early on in the process. Most often, the publicist is essential to a successful career in entertainment.

The Best Time to Consult

When you are aware that your path is taking you into the entertainment industry, and you are particularly driven to do so, you should immediately hire a publicist. They will help mold your brand in the correct way.

Establishing Your Brand

When you hire a publicist with experience, he/she will help to mold a brand. Rarely, if ever, is there an artist, band, or author out there that is the same in and out of the spotlight. A publicist will help you to differentiate between the character and the real person as well as how to capitalize on the character that has been created. They will lead your career each step of the way.

Connections in “the Business”

If you are trying to break into an industry, it is rare that you have the connections needed to have a successful career in entertainment. When you hire a publicist, you also hire their connections. A publicist makes it their job to know people in your industry as well as in other industries. They also know other publicists who have further connections. This type of networking will get your career much further because the relationships that a publicist hold are deep and built on trust and reciprocation.

Promoting Your Work

Only hire a publicist if you are comfortable with your work being promoted until it receives the recognition it deserves. A publicist, if they believe in your work, will promote it to the best of their ability by talking to social media outlets and utilizing technology to get your work out there. They will find the right angle in which to promote your work and run with it.

Time Management

Hiring a publicist is not just for those in the entertainment industry. Business men and women have the need for publicists when their time is better spent on making money, then on promoting their brand. Oftentimes, the business owner is far too swamped with other tasks at hand that they will not be able to market themselves correctly. The publicist will be able to create and effectively manage the marketing campaign so that your business will gain the correct and most profitable exposure.

When you are choosing to venture into the public realm and your job will have you to be under public scrutiny, you need to hire a publicist so that your image will not be corrupted. The correct publicist will manage your affairs efficiently and will be able to promote you to the right people for ensured success. Always hire a publicist that suits your needs.

So, if you want to know more about how hiring a publicist can help your business, take this opportunity to get FREE access to Kate Engler’s Free Publicity Secrets. You can get instant access to these secrets by clicking or visiting: http://www.thepublicityprincess.com.